Scientific brands
Global communication responsibility across QSense, Attension and KSV NIMA.
A personal introduction
Jurate SelanderGlobal Marketing & CommunicationsHello,
Neoventa.
For nine years, I have marketed complex scientific products globally - working close to technical experts, sales teams and distributors. The Head of Marketing & Communications role feels like a natural next step: an opportunity to bring that experience to a company where communication can support both commercial growth and better care for mothers and newborns.
Why Neoventa matters to me
Some products do more than solve a technical problem.
Pregnancy and birth carry a particular combination of hope, vulnerability and responsibility. The technology and knowledge that help clinicians understand what is happening - and act with greater confidence - can influence one of the most important moments in a family’s life.
That makes Neoventa’s combination of products, clinical knowledge and education genuinely meaningful to me. It is not communication for communication’s sake. It is helping trusted solutions and knowledge reach the people who can use them to make a difference.
Relevant experience
The experience behind the match.
My current role sits in a similar environment: international, technical, product-led and dependent on strong collaboration between specialists and commercial teams.
Years of experience
Progression from specialist delivery to broad strategic and operational ownership.
Lead growth contribution
Campaign, content and conversion work connected to measurable commercial performance.
How I work
Curiosity, initiative and collaboration.
I enjoy understanding how the different parts of a process connect, from the first idea to the finished result. I like to get involved hands-on, ask questions and explore new ideas that can make our work better. I bring a calm, structured approach and take ownership of getting things done. I believe teamwork is at its best when people can contribute what they do best, learn from one another and work towards a shared goal.
To communicate something convincingly, I believe you first need to understand why it matters.
In technical and healthcare marketing, credibility cannot be manufactured. When I believe in what a company does, I ask better questions, stay closer to customers and experts, and communicate value with more care. The result is marketing that supports sales without overselling - and messaging that feels both human and trustworthy.
A close match between your priorities and my experience.
01
Clear product positioning
I translate complex product and application knowledge into focused value propositions, campaign narratives and practical messaging for customers, sales teams and distributors.
02
Global strategy with hands-on execution
I move from long-term planning to delivery - building the launch plan, shaping the message, creating the material, activating channels and reviewing performance.
03
Sales and distributor enablement
I create global toolkits, launch resources and adaptable campaign assets that give sales and distribution partners clarity while supporting local-market relevance.
04
Product launches and portfolio communication
I have led end-to-end launches across three scientific brands, connecting product management, experts, sales, digital channels and partner activation.
05
Education with experts and KOLs
I develop expert-led webinars, application content, customer stories, workshops and digital learning resources that build trust, engagement and commercial opportunity.
06
Digital channels and measurable growth
I bring hands-on HubSpot CRM, website, automation, analytics, SEO, GEO/AEO, video and AI-workflow experience - and contributed to a 25%+ increase in leads.
Thank you, Neoventa
I would value the opportunity to continue the conversation.
It would be exciting to learn more about your products, team and commercial priorities.